Style Coalition was created in 2008 to help online influencers establish their status and provide more revenue opportunities. Today Style Coalition is one of the leading networks with hundreds of brands as key clients, including Chanel, Ebay, P&G, L'Oreal, GUESS, Gucci, Microsoft as well as partnerships with major magazines including Elle, Marie Claire, Glamour, and DETAILS.
Style Coalition is open to influencers regardless of their network affiliation, without exclusive contracts or long-term obligations. Once you create a profile and your application is accepted, you will be entered into Style Coalition's exclusive influencer database open to its clients and will be included in brand proposals.
Q: WHAT KIND OF OPPORTUNITIES CAN I EXPECT TO RECEIVE THROUGH Style Coalition?
A: Style Coalition provides influencers paid campaign opportunities ranging from sponsored blog posts, branded video series, photo shoots, event hosting, and social media activations including Facebook, Twitter, and Pinterest boards.
Q: CAN STYLE COALITION SERVE MY DISPLAY BANNER ADS?
A: Yes, Style Coalition can serve your display banner ads. We recommend the leaderboard and side unit banner ads above the fold.
Q: WHO CAN APPLY TO BECOME A STYLE COALITION MEMBER?
A: Anyone who has a blog or a vlog and significant following on their social channels. Please refer to our list of requirements for further info.
Q: What is Style Coalition’s approval process?
A: Profiles created require approval by Style Coalition. Wait times vary depending on application volume. If you have been approved, you will receive an email from Style Coalition notifying you that your profile is now live and visible to brands and agencies. Because of the high volume of applications we are only able to contact members who are accepted to the network. You may log in any time to check the status of your application, add details or to make changes to your profile.
Q: HOW DO I IMPROVE MY CHANCES OF BEINGAccepted?
A: You can improve your chances of being accepted by ensuring you meet the minimum requirements and filling out as much detail as possible in your application.
Q: CAN I JOIN Style Coalition IF I AM WORKING WITH ANOTHER BLOG NETWORK?
A: Yes, absolutely! Style Coalition is open to influencers regardless of affiliation. We do not require any exclusivity or long-term obligations.
Q: I DON’T LIVE IN THE UNITED STATES. CAN I JOIN Style Coalition?
A: Yes! We accept influencers from all over the world, however most of our opportunities at the moment are in the US market.
Q: WHO CAN SEE MY PROFILE? HOW MUCH IS PUBLIC?
A: Style Coalition takes privacy seriously. The general public does not have access to your profile.. Only registered and approved Brands may see the full Influencer profile. However, personal details such as email address, postal address and phone numbers are not visible to any brands or users.
Q: WHY DO YOU ASK FOR MY GOOGLE ANALYTICS DETAILS?
A: Connecting your Google Analytics is requested as part of the Influencer profile. Style Coalition uses these IDs to automatically pull blog metrics information commonly requested by Brands as part of a campaign proposal. Providing access to your Google Analytics will give confidence to Brands that your blog stats are accurate and will increase the potential for booking a campaign. When you participate in a campaign, Google Analytics is also used to provide campaign results to the brand such as page views of a sponsored blog post.
Q: WHY SHOULD I CONNECT MY SOCIAL NETWORKS IN MY PROFILE?
A: Connecting social networks in the Influencer profile enables Style Coalition to gather your follower and other engagement data to be displayed on your profile in real time. Brands use this data to make qualified decisions regarding the booking. When you participate in a campaign, this access is also used to provide campaign results to the Brand such as re-tweets and other engagement metrics.
Q: CAN I SET THE FEES FOR MY SERVICES?
A: Yes. The Influencer Profile includes a Services tab where you can identify the types of services you offer and the fees you will receive for these services.
Q: CAN I CHANGE THE FEES FOR MY SERVICES?
A: Yes. You may change any details in your profile at any time. Note, the service fees listed on your profile at the time when a Brand requests a campaign will be used for that campaign.
Q: How do I get notified about campaign opportunities with Style Coalition?
A: Once a brand is interested in partnering up with you, one of our Account Managers will reach out with campaign details via the email address you provided in your application.
Q: AM I ABLE TO DECLINE ANY OF THE CAMPAIGN OPPORTUNITIES I RECEIVE THROUGH Style Coalition?
A: Absolutely. You will have an opportunity to decline or accept a campaign at the moment you are provided with campaign details by one of our Account Managers. You will have an opportunity to review, ask questions and either accept or decline the campaign. However once you accept the campaign, you won’t be able to change your mind.
Q: WHO OWNS THE RIGHTS TO MY CONTENT CREATED FOR BRAND CAMPAIGNS?
A: The brand paying for a campaign owns the online rights to the content you provide. Additional licensing options may be requested by brands on a case by case basis, for which you may request additional compensation. Please refer to the Style Coalition terms and conditions for exact details.
Q: HOW DO I RECEIVE PAYMENTS FOR CAMPAIGNS?
A: Payments to Influencers are transmitted electronically using Bill.com. You may also elect to receive physical checks. You will be required to fill out additional tax forms (e.g. W-9) in order to receive the first payment.
"I love working with Style Coalition because the campaigns are clear cut but still allow me almost endless creative license. I know what the brands are hoping to achieve, and I'm trusted to deliver a great, engaging product." - The Luxury Spot
"Style Coalition provides access to brands that allow me to create creative content I love – like photographing delicious things." - Jennifer Chong
"It's always exciting to collaborate with the many friends I've formed through the Style Coalition community. I think it makes the creative campaigns stronger when there's a sense of camaraderie." - Sydney Style
"Style Coalition has done an amazing job presenting quality brands for me to partner with. The campaigns always dovetail nicely with the content I’m already creating, which results in organic advertising that’s fun for me and well received by my readers." -Miss Mustard Seed
"Style Coalition connects me to amazing brands that I wouldn't have access to otherwise, all the while alerting me to cool new products and industry events in the city. They're the bomb!" -Fashion Bomb Daily