SMIRNOFF ENGAGES STYLE COALTION INFLUENCERS FOR ITS SORBET FLAVORS LAUNCH

For the launch of Sorbet Light flavors, Smirnoff wanted to reach a young, trendy and health conscious consumer through unique cocktail recipes. Style Coalition worked with Smirnoff to produce original content on individual blogs and through a hub created specifically for the campaign.

Over several months, Style Coalition influencers produced blog posts and social media updates showcasing Smirnoff Sorbet in cocktail recipes. Each influencer crafted their dialog around a different theme, allowing for a diverse stream of content.

GUESS FEATURES STYLE COALITION INFLUENCERS IN ITS 30 DRESSES IN 30 DAYS PROMOTION

GUESS utilized Style Coalition to select key online personalities to promote the launch of their spring dress line. Style Coalition tapped several influencers to share their looks featuring GUESS dresses and their unique styling of each piece. The final campaign imagery was featured in the GUESS newsletter sent to customers to inspire their Spring shopping.

MICROSOFT TAPS STYLE COALITION FOR ITS WINDOWS PHONE LAUNCH DURING NY FASHION WEEK

Microsoft worked with Style Coalition to promote its new Windows Phone – a stylish device for staying connected – to fashion forward consumers. Influencers were invited to use the Windows Phone exclusively for Fashion Week to create their content and updates. Style Coalition hosted a reception at its Influencer Lounge that enabled influencers to become experts on the technology. To increase consumer engagement, a sweepstakes gave readers a chance to win a phone of their own.

MAKE UP FOR EVER COLLABORATES WITH STYLE COALITION ON ‘STYLE ICONS' VIDEO SERIES

MAKE UP FOR EVER approached Style Coalition to promote their new line of Aqua Matic Eye Shadow Pencils in a fun and innovative way. Five Style Coalition influencers underwent complete transformations to achieve the look of their favorite style icon. Influencers gave their readers a behind-the-scenes glimpse into how to achieve the iconic looks from Grace Kelly, Elizabeth Taylor and more.

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DRAKKAR ESSENSE &
THE CAM NEWTON FOUNDATION #SHOWYOURPOWER CAMPAIGN

In collaboration with the Cam Newton Foundation, Drakkar Essence engaged Style Coalition influencers to help spread the message in the #showyourpower campaign. Readers were encouraged to post a video or picture when they felt their post powerful using #showyourpower. Drakkar Essence donated $5 per post to the Cam Newton Foundation which supports underserved children and communities. Each influencer posted several Instagram photos showing when they feel most powerful along with a blog post including the theme and more info on the Cam Newtown Foundation.

TARGET AND HEARST TAP INTO STYLE COALITION HOME DÉCOR INFLUENCERS FOR THRESHOLD HOME COLLECTIONS LAUNCH

Target sought an innovative way to drive sales and promote their recently launched Threshold Home Collection to crafty and décor conscious consumers. Style Coalition engaged its home decor influencers, who were asked to select items from the new Threshold line. Each influencer incorporated the products into their homes and documented it in a series of blog posts. They also created a highly visual Pinterest board of images pulled from Target.com and original images of the items in their homes. Posts were also shared on their social media channels to encourage followers to join the conversation.

P&G BEAUTY SPONSORS INFLUENCER LOUNGE AT NY FASHION WEEK

P&G Beauty wanted a strong presence at NYFW to promote their products while aligning with bloggers to build excitement around their brand. Style Coalition influencers posted about their favorite runway trends while integrating P&G Beauty products. The lounge held events including intimate conversations with designers, editors and stylists.