Style Coalition and TheFind Announce The 2nd Annual Fashion 2.0 Awards.
Feb 02, 2011 – Style Coalition and TheFind today announced the nominees for The 2nd Annual Fashion 2.0 Awards. Winners across eight nominee categories, including Top Innovator, Online Video, Twitter, Facebook, Mobile App, Blog, Website, and Next Big Thing in Tech, will be announced at the awards ceremony on February 16th, 2010 in New York City.
Nominated by industry peers and fans, the Fashion 2.0 Awards recognize most innovative fashion brands for their outstanding achievements and communication strategies across variety of digital media channels, networks and blogs.
Garnering the most nominations, with four categories each, were DKNY and Bergdorf Goodman; followed by Gucci with three; Adidas, Armani, Bluefly, Burberry and Chanel with two each.
"We are thrilled to continue this annual awards tradition that acknowledges fashion industry innovators for their exceptional work," said Yuli Ziv, founder of Style Coalition. “2010 was an incredibly innovative year for the fashion industry, with brands embracing not only social media, but new technologies like 3D, live-streaming and mobile. These nominees showed an exceptional, inspiring work in the digital space and are paving the way for others in the fashion industry.”
“As the only site where you can easily shop for any product and every brand inside of every store, all at once, TheFind is a natural supporter of the fashion community,” said Dave Cook, vice president of marketing at TheFind. “We are excited to work with Style Coalition and the Fashion 2.0 awards to help elevate outstanding brands and designers as chosen by their peers and fashion-conscious shoppers.”
The nominees, selected by the online community of fashion fans and industry influencers are posted on http://vote.thefind.com. Starting today through February 15th 11:59 pm EST, the public can cast their votes.
The invitation-only Fashion 2.0 Awards ceremony will be hosted by the Style Coalition in partnership with TheFind on February 16th in NYC. Tune in for the live coverage on Twitter via the hashtag #fashion20 and live stream via http://livestream.com/fashion20.
The “Fashion 2.0 Social Media Awards” nominees are as follows:
- Best Online Video: Adidas Originals - Star Wars™ Cantina, Animating Chanel, Bluefly Closet Confessions, Lanvin Loves H&M, TheOutnet Big Preview
- Best Twitter: DKNY, Coach, Rachel Roy, Kate Spade, Bergdorf Goodman
- Best Facebook: Adidas, Armani, Ann Taylor, Gucci, Levi's.
- Best Mobile App: Today's Shoe by Bergdorf Goodman, DKNY Cozy, GoldRun, Gucci ,Net-a-Porter
- Best Blog by a fashion brand: 5th at 58th by Bergdorf Goodman, Bluefly Flypaper, DKNY Times, The ANTHROPOLOGiST by Anthropologie, Tory Burch
- Best Website: Armani Jeans "The Room", Alice + Olivia, Burberry, Chanel, Gucci
- Next Big Thing in Tech: BigLive, Fashism, FashionGPS, ShopKick, Tumblr
- Top Innovator: Asos, Bergdorf Goodman, Burberry, DKNY, Ralph Lauren
# # #
About Style Coalition:
Style Coalition is a leading network of more than 60 top independent online publishers and bloggers in the fashion, beauty and lifestyle vertical. Since 2010 Style Coalition is the official social media partner of ELLE magazine and HFMUS. In partnership with ELLE, Style Coalition offers its clients far reaching social media and advertising campaigns that demonstrate the publishing group's serious influence on today’s fashion and lifestyle consumer. Style Coalition membership serves as a recognizable seal of approval to brands, ensuring they work with the most trusted online publishers following the highest industry standards.
About TheFind:
TheFind makes it easy to shop, for anything you like, in every store, all at once. Made possible by patented search and discovery technology, TheFind is the fastest growing top-tier shopping engine and the one people return to more than any other according to comScore’s measure of comparison shopping engines. Ranked number 12 on the 2010 Inc. 500 list of fastest growing private companies, TheFind was founded in 2005, has been profitable since late 2008, and was venture funded by Bain Capital Ventures, Lightspeed Venture Partners and Redpoint Ventures. TheFind is a San Francisco and Silicon Valley-based company.
Visit http://StyleCoalition.com/Work/2010Awards for past awards coverage, nominees and winners.