Case Studies

Since 2008, Style Coalition has pioneered the way brands work with influencers; creating unique, high-quality and effective marketing and advertising campaigns featuring leading online influencers. Our work with Fortune 500 brands across a variety of categories reflects our expertise and commitment to excellence.

RETAIL & FASHION
Anne Klein
Bebe
Coach
Ebay
Forevermark
GUESS
H&M
Hanes
Harry Winston
JCPenney
Johnston & Murphy
Kate Spade
Kenneth Cole
Lord & Taylor
Lucky Brand
Luvocracy
Macy’s
Sunglass Hut
Target
The Real Real
Timberland
Victoria’s Secret PINK

BEAUTY & HEALTH
Almay
Aveda
Avon
Burt’s Bees
Caress
Chanel No.5
CLEAR
COVERGIRL
Dove Hair
Garnier
Gillette Venus
Kotex
L’Oreal Paris
Lancome
Make Up For Ever
Maybelline
Nexxus
Nivea
Olay
P&G Beauty
Revlon
Sally Hansen
Suave
Tria Beauty
Vaseline
Vidal Sassoon
Walgreens
Wella

FOOD & BEVERAGE
Diet Coke
Fancy Feast
Godiva
Magnum Ice Cream
Pepsi
Smirnoff
Starbucks
Stoli
Sugar in the Raw
Sweet’N Low

HOME & TECH
Downy
HP
Microsoft
Moen
Motorola
Nikon
Rubbermaid
Target Threshold

ENTERTAINMENT
Bravo
HBO
Oxygen

Magnum Mini & Alice+Olivia

With the task to buzz and awareness around the collaboration between Magnum Mini ice cream and alice + olivia by Stacey Bendet, Style Coalition created a branded experience where six top online style influencers were invited to an exclusive party at the luxurious Carlyle Hotel on New York’s exclusive Upper East Side. Styled by Bendet and photographed in the lush surroundings while enjoying Magnum Minis, the campaign resulted in a wealth of content the brand was able to use, including original photos and behind-the-scenes videos on its Tumblr site. The influencers further evangelized the message through blog posts, Twitter and Instagram, giving instant access to their brand experience to their captivated followers and amplifying the Magnum Mini campaign to viral proportions.

Starbucks Signature Frappuccino

Starbucks was looking to promote its new signature Frappuccino flavors and to demonstrate to consumers that Starbucks flavors are personalized to your style. Influencers with distinctly different styles participated in an engaging video series, produced by Style Coalition. Set to music, each video highlighted the blogger’s wardrobe by following her though a typical day. The series lived on each blog and was distributed through an expandable ad unit. Each post and video gave consumers a fun glimpse into the bloggers’ life. The engaging content of the videos kept viewers captivated with 80% of viewers watching videos in their entirety!

Unilever Clear Scalp & Hair Therapy

Unilever was looking for a unique way to create buzz around the launch of its new Clear brand. Style Coalition beauty influencers were tapped to participate in the Best Night Ever campaign, sharing their tips on everything from how to go from desk to dinner to how to have the best girl’s night ever via blog posts. They also hosted weekly Twitter chats to engage their audiences. Additionally, the influencers were featured in a multi-page print advertorial featuring their tips for creating the ‘best night ever’ hair styles. The 360 approach resulted in a cohesive, comprehensive campaign for the brand that showcased product benefits through integrated content.

Macy’s: Back to School Shopping Spree & Photo Shoot

Macy’s was looking to drive moms in store for back-to-school shopping. Three Style Coalition influencers who are also moms were selected to go on a Macy’s shopping spree! Each mom styled herself and her child and the pairs were each whicked away to NYC for a photo shoot. Consumers got a glimpse into a different side of their favorite bloggers — with one post receiving over 75 comments alone!