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We customize our solutions for each specific client to ensure the highest return possible. In addition, we work with a number of agencies directly as their social media arm in the fashion vertical and help them integrate the social media component within existing marketing campaigns. SC campaigns can run across a number of network properties to multiply the effect, while the number of properties participating in each campaign varies depending on the client's demands and budget. Whether it is a cross sites theme promotion, user generated content, contest or a video series, SC can customize your engagement – with years of experience in doing so – and connect you with the right influencers who can make a difference in how well you connect with your core audience or target demographic.
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In June 2010 JCPenney invited 10 Style Coalition bloggers to share their favorite moments and the outfits matching them, as part of their "Made For" campaign. The result was 10 short personal videos, featuring Jennifer Davidson & Beth Herbst/ StyleBakery, Carol Calacci/ Second City Style, Dianna Baros/ The Budget Babe, Gala Darling, Jennine Jacob/ The Coveted, Jessica Schroeder/ What I Wore, Jordana Bruner/ Clutch 22, Zephyr Basine/ College Fashion, Kat Griffin/ Corporette and Nichelle Pace/ StyleMom. Check out the full series at http://www.youtube.com/stylecoalition
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In these series of weekly posts Style Coalition publishers recommend their top choices of articles and editorial features from Elle.com. Highly relevant, authentic and fully disclosed partner content integration lead to positive feedback and results. The campaign run on 10 SC sites over the few months period, driving highly targeted traffic to Elle.com. The data collected during the campaign is providing Elle with valuable metrics for content optimization strategies.
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Sorel, a leading footwear brand known for their world's best-selling cold weather boots, was a great match to sponsor Style Coalition video coverage during the Mercedes Benz Fall 2010 Fashion Week in New York. Sorel brand was integrated into more than 50 online video segments produced by Style Coalition and hosted by 15 members/ bloggers. The 2-3 min segments provided an insider look behind the scenes of this very exclusive top industry event, taking the audience backstage for interviews with designers, models, hair/makeup artists and celebrities, as well as providing trend reports. In addition to the editorial coverage Sorel was featured in the custom video segment on the subject of winter shoe trends among the fashion week attendees. The videos were distributed among 50+ online partner channels and watched by thousands of viewers.
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This Holiday season Century 21 the department stores extended an invitation to six fashion bloggers to come to their New York City store and pull together an outfit according to each blogger's individual style and share a few shopping tips with their audience. In this video montage bloggers from StyleBakery, The Coveted, My It Things, Style Observer and Second City Style share their favorite picks. The video series, sponsored by Century 21 and produced by Style Coalition, were released daily during November 23-27th on multiple online video channels as well as on participating blogs and their social networks, maximizing the reach. Request case study.
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.jpg) Avelle 5th Anniversary Campaign is a great example of the Style Coalition vision - help brands engage in the social media in a way that would be authentic, ethical and measurable. By working directly with the group of publishers in the fashion vertical (Style Coalition) Avelle’s marketing team could create a promotion which was aligned both with sites content/demographics and their overall marketing strategy. As part of the campaign, 10 fashion sites Second City Style, College Fashion, SheFinds, TheCoveted, Gala Darling, MyItThings, Trend de la Creme, StyleBakery, StyleObserver and TheDailyObsession were asked to make their own favorite picks from Avelle.com. The sponsored posts featuring these products run across the sites during the 2 weeks period, unveiling new content every day. Readers of these sites were invited to share their favorite Avelle picks for a chance to win $250 gift cards, in addition to the bigger sweepstakes Avelle run on their site (5 months of free couture accessories rental). The conversation was extended to Twitter, with a special #avelle5year hashtag. Special widget was embedded into the posts to allow both cross-promotion for participating sites and campaign tracking. The main goal of the campaign was to create conversation around handbags and accessories, sponsored by Avelle. In this case bloggers and publishers acted as social media agents and buzz creators, offering their properties and networks for sponsorship in a way that does not put in danger their authenticity or personal voice. The posts have generated more than 1,500 positive comments from their readers, demonstrating record setting 6.5% CTR. There have been lots of Avelle buzz on Twitter as well as on leading social media blogs.
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