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Style Coalition, in partnership with Hearst Digital Media, connects brands with their collective audience through far reaching social media and advertising campaigns.
Style Coalition offers a highly-customizable experience for each brand and can tailor each campaign to fit their specific needs, audience, and budget. Whether it's a straightforward media buy, or a custom social media program, Style Coalition is the solution for digital publishing needs.
Style Coalition has worked with top brands including Lancome, jcpenney, Microsoft, Gap, Maybelline, and HP on a variety of initiatives. Please see below for select custom campaign highlights from MNGbyMANGO, Lancome, Windows Phone, American Living for JCP, Century 21.
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Style Coalition teamed up with jcpenney for the Fall 2011 season to produce a multi-channel campaign involving ten bloggers. The campaign generated buzz for jcpenney's MNG by MANGO line and included sponsored content, events, and an international photo shoot. The campaign kicked off with a teaser video to introduce the international style concept and the MNG bloggers, and was featured on participating blogs and the jcpenney YouTube channel. Throughout the course of the campaign, each blogger participated in a weekly style mission inspired by international fashion-centric cities using the MNG by MANGO line and engaged readers by inviting them to participate in an ELLE.com hosted sweepstakes. For the final style challenge, the bloggers traveled to Barcelona, Spain where they visited MANGO design studios and participated in a group photo shoot. A special in-store event was held at the jcpenney flagship store in NYC to reveal the group photograph and a Style Coalition produced behind-the-scenes video. 
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To promote Lancôme's new color design shadow palettes, Style Coalition and ELLE worked to develop a unique campaign that truly captured authentic blogger voices. 20 SC bloggers were commissioned to create personalized short films, visual posts, photos and commentary inspired by the new Lancôme palette colors, their cities and other influences.
A highly successful four-week program of locally inspired stories was executed, resulting in an artistic brand-
blogger collaboration and high consumer engagement. 
The campaign included sponsored blog posts, personalized short films, and display media that yielded a four-week program of locally inspired stories utilizing authentic blogger voices and an overwhelming positive reader response.
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Five Style Coalition bloggers were invited to use the Windows Phone exclusively for the entire Fashion Week to create their content and updates. To kick off the campaign, Style Coalition hosted an intimate reception at its luxurious Blogger Lounge. This event enabled bloggers to create a personal connection with the people behind the Windows Phone, while also becoming "experts" on the new technology. To increase consumer engagement, a sweepstakes on ELLE.com gave blog readers a chance to win a phone of their own. 
The campaign included sponsored blog posts, sponsored tweets, customized banner ads, and consumer sweepstakes. Through these outlets, the campaign resulted in a heighted level consumer engagement, increased awareness of the product, and a positioning as the must-have accessory among the fashion trandsetting audience.
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In June 2010 JCPenney invited 10 Style Coalition bloggers to share their favorite moments and the outfits matching them, as part of their "Made For" campaign. The result was 10 short personal videos, featuring Jennifer Davidson & Beth Herbst/ StyleBakery, Carol Calacci/ Second City Style, Dianna Baros/ The Budget Babe, Gala Darling, Jennine Jacob/ The Coveted, Jessica Schroeder/ What I Wore, Jordana Bruner/ Clutch 22, Zephyr Basine/ College Fashion, Kat Griffin/ Corporette and Nichelle Pace/ StyleMom. Check out the full series at http://www.youtube.com/stylecoalition
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