Style Coalition and ideeli Announce Fashion 2.0 Social Media Awards Winners.
On Wednesday, February 10, 2010, Style Coalition and ideeli, in partnership with Lucky Magazine, held a cocktail reception to announce the winners of the Fashion 2.0 Social Media Awards. The event was held at the Cherry Lounge, at the W Hotel, New York City.
Winners were announced in seven categories:
• Best Online Video: Chanel, Coco In Motion (27% of votes)
• Best Twitter – Donna Karan, @DKNY (38%)
• Best Facebook Page: Coach (52%)
• Best Blog: Free People (38%)
• Best Website: Kate Spade (48%)
• Next Big Thing: FourSquare (35%)
• Top Innovator: Burberry (42%)
Despite the snow, the event had a strong turnout, with over 200 industry insiders attending, while hundreds more watched the event streaming live online. Most of the winning brands were present at the ceremony: Aliza Licht, VP Global Public Relations at Donna Karan accepted the award for Best Twitter, FourSquare CEO Dennis Crowley accepted the Next Big Thing award and representatives from Kate Spade and Coach accepted the Best Website and Best Facebook page awards respectively.
Award presenters included top fashion bloggers: Michelle Madhok (shefinds.com), Lauren Dimet Waters (secondcitystyle.com), Julia Dinardo (fashionpulsedaily.com), Sarah Conley (styleitonline.com), Jordana Bruner (clutch22.com) and Gala Darling: (galadarling.com). The top award was presented by ideeli CEO Paul Hurley.
Nominated by thousands of industry peers, the “Fashion 2.0 Social Media Awards” recognize best-in-class members of the online fashion community for their outstanding achievements and innovative communication strategies across a variety of social media channels, networks and blogs.
Garnering the most nominations, with four categories each, were Chanel and Diane Von Furstenberg; followed by Dolce & Gabbana with three; and Louis Vuitton, Christian Louboutin and Tory Burch with two each.
"We are thrilled to initiate this annual awards tradition that acknowledges fashion industry innovators for their exceptional work in opening the lines of communication with their core constituents," said Yuli Ziv, one of the founders of Style Coalition. “2009 was a turning point for many fashion brands to embrace social media, more closely connect with their fan base and establish valuable brand extensions. These nominees epitomize those values and are paving the way for others in the fashion industry.”
“As the leader of social media in the sample-sale space, ideeli is proud to be a founding sponsor of the Fashion 2.0 Social Media Awards to recognize outstanding achievement in the online fashion community,” stated Paul Hurley, ideeli CEO. “It has been a breakthrough year for the fashion industry in social media, and we are thrilled to be part of the celebration.”
The voting began on January 26, 2010, and ended at midnight February 9. Nominees were selected by a community of over industry influencers, and voted on by over 10,000 people through an online voting system.
Additional assets: nominees press release, recorded live stream, video interviews with attendees; photos from the event (1, 2, 3). Follow #fash20awards for live coverage on Twitter.
Full list of nominees:
Top Innovator:
Alexander McQueen
Burberry *WINNER*
Diane Von Furstenberg
Dolce Gabbana
Norma Kamali
Vivienne Tam
Best Online Video:
Chanel Coco In Motion *WINNER*
Chanel Night Train/Chanel N 5
Christian Dior The Lady Noir Affair
Christian Louboutin Psycho-logic
Erin Fetherston Birds of a Feather
SHOWstudio: Gareth Pugh S/S 2010
Best Twitter Account:
Diane Von Furstenberg
DKNY *WINNER*
Fake Karl
Louis Vuitton
Rachel Roy
Stella McCartney
Best Facebook Page:
Coach *WINNER*
Converse
Diane Von Furstenberg
Dolce & Gabbana
Tory Burch
Victoria’s Secret
Best Blog by Designer or Fashion Brand:
Chanel
Dolce & Gabbana
Free People *WINNER*
Hayden Harnett
Opening Ceremony
Tory Burch
Best Website:
Chanel
Christian Louboutin
Diane Von Furstenberg
Isaac Mizrahi
Kate Spade *WINNER*
Louis Vuitton
Next Big Thing in Social Media:
FourSquare *WINNER*
InTwig
Blippy
GoogleWave
Hot Potato